While doing volunteer work for nonprofits, I learned a great truth. When it comes to fund raising, fancy brochures and speeches are no match for a well crafted video.

Let's face it. Words can't accurately describe the grateful look in a hungry child's eyes. Or the determination in the voice of a struggling college student who is nearly out of money. Or the urgent plea of a former gang member as he warns kids about the mean streets. Or the unacceptable conditions some children are forced to live in.


Sometimes the only way a potential donor or funding agency really "gets it" is if they "experience it" first hand. And video is the answer.
   
  
 
 
 
 
 
 
 
 
 
 
 
 
    

A Great Truth

A well produced video can give your nonprofit an edge. Studies show the chances are good that busy donors who don't even glance at "junk mail" will have second thoughts about tossing your video into the trash. Not only will they
be curious enough to watch. It's likely they'll invite someone
else to watch it with them. Especially if it only takes five minutes of their time. And what about after they watch? Studies show the response rate is 6 times higher than with printed material.

It's Not Junkmail

Mailing your video is only one option. You can also make
it a powerful part of your live marketing presentation. It will attract crowds to your Trade Show booth. You can play your
video during appearances on public affairs TV shows.
And public access channels often broadcast nonprofit
videos for free, over and over again.Your promotional
video could be one of the highlights of your live fund
raising event, whether it's an annual awards dinner or a
cocktail reception. And even while you sleep, your website video will be telling your story.

Marketing Your Nonprofit with Video

Whether it's commercials or corporate videos, business leaders know video works. And when it comes to expenses, their main focus is not on how much it costs, but rather how many dollars their video will generate. Your nonprofit's promotional video is an investment that will help generate dollars for several years. New digital technology has
dramatically improved the quality while lowering the cost of producing videos. And since a well crafted video is normally good for at least five years, the cost of your investment per year is surprisingly low.

Why You Can Afford Video

Nonprofits

Community Women Against Hardship